Using a Custom SMS Sender ID

A Sender ID is the name your customers see as the sender of your SMS messages instead of a standard mobile number.

Example Sender IDs

• YourVenue
• BrandName
• RestaurantGroup

If you would like to use your own Sender ID instead of the default HungryHungry Sender ID, your requested name must be clearly linked to your business.

If it cannot be validated, the request may be rejected.

What can you use as a Sender ID?

Your Sender ID must closely match at least one of the following:

• Registered business name
• Registered company name
• Registered trademark
• Registered domain name

Examples

How can you request a custom Sender ID?

Contact our support team and provide:

• Your preferred Sender ID
• Your business or venue name
• Your ABN or company details
• Evidence linking the Sender ID to your business, such as:
  • Business or company registration
  • Trademark registration
  • Registered domain name
  • WHOIS record
  • Any other documentation showing the connection

We'll review your request and submit it for validation where required.

What if your Sender ID is rejected?

If your Sender ID cannot be validated, you may be asked to:

• Choose a Sender ID that more closely matches your registered business name, trademark or domain
• Provide additional supporting documentation
• Use an approved default Sender ID, such as HungryHungr or HungryHngry

Important

• All custom Sender IDs are subject to approval.
• Approval is not guaranteed.
• Sender IDs that are misleading, unrelated to your business, or unsupported by evidence cannot be approved.